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Our Services
Comprehensive Content
Marketing Services We Offer
Content Strategy
We develop data and consumer insight-driven content plans that align with a brand’s specific goals and ultimately deliver on business objectives.
Content Creation
We produce top-quality, engaging and purposeful content such as custom publications, blog posts, social media content, videos, email newsletters, podcasts, recipe content, photography and more specifically tailored to a brand’s target audience.
Content Distribution
We increase your reach by strategically distributing your content through optimised channels tailored to your market.
Content Analysis
Through our test and learn approach, and our use of advanced analytics and strategic insights, we continuously assess and improve the performance of your content.
Who we help
Food & Foodservice
Pharma & Health
Education
Financial Services
Utilities & Auto
Core Values
Our Commitment to Your Success
CREATIVITY
BEING SOUND
CURIOSITY
COURAGE
CRAFTSMANSHIP
Our Team
Meet Our Content Marketing Experts
Gina
Co Founder & Director
John Mullins
Director
Paula Murphy
Team Member
Siobhan Grogan
Team Member
Gillian Quinn
Team Member
Elsje
Account Manager
Grace Sallis
Team Member
Alison
Content Manager
Dawn
Finance Manager
Anita
Head of Human Resources
John
Co Founder & CFO
Luna
Team Member
Ciaran
Advisory Board MemberClient Success Stories
HOW WE HELPED OUR CLIENTS SUCCEED
Volkswagen Financial Services
The challenge
Volkswagen Financial Services (VWFS) wanted to address key pain points that its SME customers face in order to enable them utilise its leasing service to keep their businesses on the road.
View Case study
Aviva Recruitment Videos
The challenge
Aviva wanted to attract skilled professionals to join their organisation across various functions. However, they faced stiff competition from other companies in the industry. They needed a unique and compelling way to stand out and showcase their company values and career opportunities.
View Case study
HEINEKEN
The challenge
HEINEKEN Ireland’s challenge was to reinforce connection with their customers in venues across Ireland by to positioning themselves as thought leaders in the industry, and a consultative resource for pubs and bars in Ireland.
View Case study
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What Our Clients Say
"Zahra is now looking after the Gem email community, managing email building, copywriting and content curation. The team provide great strategic insights each month and have supported us with growing our base. We've seen great results and are thrilled with Zahra's in-depth knowledge of community building, strategic thinking and food content expertise – and are happy to be working with them into 2024."
Agnes Chvojka
Marketing Executive, Gem.
"We decided to run a large recruitment campaign for our Galway based office – we had moved to a new location and wanted to provide awareness of that. I worked closely with Zahra to communicate what the business wanted. They understood the brief and provided high-quality output and expertise experience in bringing this to life. Two years on the assets are still being used for smaller recruitment campaigns. Absolutely thrilled with the work Zahra completed here."
Patrick Donnellan
Content Marketing Executive, Aviva Ireland.
“Zahra develops an exciting and inspiring calendar of activity for our brand. We leveraged their own highly-engaged easyFood email database to promote our new recipes and to create our own email community. We also developed fantastic photography and recipe content with them for the year and have a jam-packed calendar of activity locked in for 2024.”
Eoin Mullen
Brand Manager, Dr. Oetker.
"Zahra accommodated our fairly last-minute requirements for a PR photocall and worked with us ensuring every detail was perfect for the day! Their photographer made everyone feel at ease and the team ensured we were happy with the setup. The couple of different spaces that their offices have, offered us something unique to choose from."
Jenny Egan,
Marketing Manager BWG Foodservice.
"Zahra were fantastic to work with on this campaign. Throughout the project they consistently delivered with professionalism and creativity – it was very clear how passionate they are at what they do. They created such a powerful, raw and emotive piece for Škoda that we are very proud of. And we believe it has and will continue to impact drivers to create safer roads for cyclists here in Ireland."
Ciara Breen
Marketing Manager, Škoda Ireland.
"Zahra were fantastic to work with on this campaign. Throughout the project they consistently delivered with professionalism and creativity – it was very clear how passionate they are at what they do. They created such a powerful, raw and emotive piece for Škoda that we are very proud of. And we believe it has and will continue to impact drivers to create safer roads for cyclists here in Ireland."
Ciara Breen
Marketing Manager, Škoda Ireland.
“Zahra are profoundly creative and have what it takes to launch forward any idea in the most innovative way. Their skills are exceptional, their attitude is energetic, and they work through problems masterfully and always deliver on requirements to the highest standard. It has been a pleasure working with them to produce annual reports which have been a consistent winner of the ‘Statutory Unquoted Companies’ category in the Published Accounts Awards.”
William Young
Group Performance & Governance Manager, ESB.Why Choose Zahra
20+ Years of Experience
Proven track record across diverse industries. (including Food, Pharma, Auto, Financial Services, Utilities, Education and more.)
Solutions-Focused Approach
We tackle your specific content marketing challenges.
Human-Centric Content
We create content that resonates with your audience.
Full-Service Content Marketing
Strategy, creation, and distribution under one roof.
Boutique Agency Focus
Personalised attention and exceptional service.
Frequently Asked Questions
In the words of marketing guru, Neil Patel, content marketing is a long-term strategy that focuses on building strong relationships with your target audience by consistently delivering high-quality, relevant content that educates and, ultimately, sells.Instead of pitching your products or services, you are delivering information that makes your customers more informed before they decide to become a customer. And, if you deliver consistent, ongoing, valuable information to your customers, they ultimately reward you with their business and loyalty as you will be their natural, trusted choice.
Content marketing is important because it builds strong connections with your audience, driving engagement, loyalty, and revenue. It meets today’s complex customer journeys by providing valuable, relevant content across multiple touchpoints. 68% of consumers spend time on content from brands they’re interested in (HubSpot), and businesses using content marketing achieve six times more conversions (Content Marketing Institute).It supports key business goals like increasing engagement, raising brand awareness, and driving traffic. By focusing on clear goals, tracking metrics, and understanding the customer journey, content marketing helps businesses connect with and convert their audience, enhancing the bottom line.
A content marketing strategy is a plan that outlines why you’re creating content, who you are creating it for, the answers and information you plan to provide your audience with – how you will be the best answer for them, how you will distribute your content, and how you monitor the performance and effectiveness of your content. It helps you to map out, monitor and use the content you already have as well as the new content you plan to create.
Measuring content marketing ROI involves several key steps. Start by setting clear objectives aligned with your business goals, such as increasing customer engagement, raising brand awareness, and driving website traffic. Choose relevant metrics like pages per visit, social sharing, and conversion rates to track progress. Include calls-to-action (CTAs) in your content to measure conversions and build a user journey map to understand customer touchpoints. Implement an attribution model to assign value to each touchpoint, providing a clearer picture of ROI. Focus on controllable and measurable elements, regularly tracking progress against benchmarks to make data-driven decisions and enhance your content marketing strategy.
According to Demand Metric, content marketing is highly cost-effective, costing 62% less than traditional marketing. Despite its lower cost, it generates significantly more leads and higher conversion rates. By focusing on creating valuable, relevant content, businesses can engage their audience across various touchpoints without the high expenses associated with traditional marketing methods. This efficiency makes content marketing an attractive option for maximizing return on investment while effectively building brand awareness and customer loyalty.
Content marketing can be used to achieve a variety of business goals. Primarily, it attracts and engages a target audience by providing valuable, relevant content, which can enhance brand awareness and loyalty. It drives website traffic and improves SEO through high-quality content shared across various channels. Content marketing also boosts customer engagement and conversions, with businesses using it seeing six times more conversions compared to those that don’t. Furthermore, it’s a cost-effective strategy, costing 62% less than traditional marketing. Content marketing can nurture leads, build long-term customer relationships, and position a brand as a trusted authority in its industry. For example, 68% of consumers spend time consuming content from brands they are interested in, demonstrating its effectiveness in building interest and engagement.
Content marketing works by creating and distributing valuable, relevant content to attract and engage a target audience. It involves understanding the audience, producing high-quality content that meets their needs, sharing it through various channels, encouraging interaction, and measuring impact. This approach is highly cost-effective, costing 62% less than traditional marketing according to Demand Metric, while generating more leads and higher conversion rates. For instance, 68% of consumers spend time consuming content from brands they are interested in, and businesses using content marketing achieve six times more conversions. By focusing on resonant content, content marketing builds long-term relationships, enhances brand loyalty, and drives business growth.
A content marketing workshop is an interactive session carefully designed to help businesses and marketers develop effective content marketing strategies and plans. Our content marketing workshops at Zahra bring all key brand stakeholders together to tackle a series of bespoke exercises developed by the Zahra team. The outputs of these exercises are used to inform the content strategy we create for said brand.
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Zahra is are a solutions-focused, multi-award-winning, boutique, strategic content marketing agency, based just outside Dublin, Ireland. We help brands build lasting relationships with their customers through purposeful, human-to-human content and experiences.
Zahra, 12 Prince of Wales Terrace, Quinsborough Rd, Bray, Co. Wicklow, Ireland – A98 V0H4
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