Owned Media

Over the past 17 years we have built the most engaged food and parenting communities in Ireland.

everymum is Ireland’s largest opted-in parenting community, connecting brands with parents through award-winning content.

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Mission led: everymum was created with a clear mission: to connect, inform, support and celebrate every mum in Ireland. Through expert-led content and by providing a platform for people to share real human experiences, we have built a community of over 220,000 opted-in mothers, with over a million pageviews a month.

95% of baby bumps reached: Through our digital platforms (including a website, trigger emails, social channels and birth clubs), our Pregnancy Information Packs exclusively distributed through 17 Maternity Hospitals, and our free gift bag via every SuperValu store in Ireland, we reach 95% of baby bumps in Ireland.

Most engaged and fastest growing parenting platform: Launched as eumom in 2000, and rebranded to everymum in 2018 to better represent the community we are here to connect with, everymum is now the most engaged and fastest growing parenting platform and the number one parenting podcast show in Ireland.

360˚ content connection opportunities: Other Zahra-owned parenting media titles include the Ultimate Maternity Guide and the National Parenting Product Awards – enabling us to deliver a 360˚ content connection opportunity for brands to reach, inform, support and drive advocacy amongst this influential parenting consumer group.

*Figure refers to Q2, 2020

 

Easy Food is Ireland’s number one food magazine, connecting brands to home cooks through original, inspirational print and online content.

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Solving the ‘what’s for dinner?’ challenge: Easy Food was created with a clear purpose in mind: to solve the ‘what’s for dinner?’ challenge that every household faces daily.
Aimed at home cooks, the magazine, website, email newsletter and social channels provide quick and easy recipe ideas and food inspiration using accessible storecupboard ingredients.

Undisputed food experts: Seventeen years of publishing Ireland’s number one food magazine have made us the undisputed food experts in Ireland. Every day, our team of food writers, recipe testers, food stylists, photographers and videographers creates mouth-watering content for our Easy Food channels in our in-house test kitchen.

Content for leading food brands: That same dedicated and passionate food team creates content for leading food brands – including recipes, articles, styled food photography, pack shots and videos – that they can then distribute through Easy Food channels and/or the brands’ own websites, social media, packaging and cookbooks.

The utmost care: All content that we create is insight-led because, as publishers of Ireland’s number one food magazine, we know which content works. We provide the same level of care to the content we create for ourselves as we do in working with your brand.

*Figure refers to Q2, 2020

 

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