About Us

17 years of connecting brands to their audiences

In the game for seventeen years

Zahra was founded in 2003 by Gina Miltiadou and John Mullins with the launch of Easy Food, which became Ireland’s number one food magazine from its very first issue. That was followed by the launch of various other newsstand titles including Easy Parenting, digital brand extensions and the addition of a custom content division that created bespoke content for blue-chip brands. The company merged with eumom (rebranded to everymum) in 2017, and in so doing created the largest food and parenting communities in Ireland.

Today Zahra is a multiple award-winning content agency that employs a diverse and talented team of content strategists and copywriters, producers and photographers, designers and digital specialists… and, of course, our office dog, Luna.

Zahra Entrance

Things we believe in and hold dear


To do what we do for shared success for the company, team and partners.


Our mission is to connect brands with audiences through the creation and distribution of purposeful content.


To keep pushing the boundaries of our unique ability, to connect brands to audiences through purposeful content, active communities and meaningful touchpoints –  online and offline

Zahra Helps

Zahra Helps is a registered Irish charity that does work in Vietnam and South Africa. The charity is funded by Zahra, which donates 10% of its profits to the charity and covers all administration costs — so everyone with whom we do business is a contributor.

All administration costs are covered by Zahra, which means that 100% of funds go directly to the projects that we support. It’s our philosophy to partner with not-for-profit organisations in each country that can oversee and monitor the distribution and application of money to carefully chosen projects.