FYFFES CASE STUDY

Fyffes launched their ‘Power of the Blue Label’ campaign that included above the line advertising and PR activity. Their objective was to communicate the difference between a ‘Blue Label Fyffes banana’ and generic brands.

We added value to their campaign with media distribution, using our engaged food and parenting platforms with a mass reach campaign that highlighted the power of Fyffes and reached their core target market.

We were able to give them a full site takeover on the Easy Food website and sponsored content on everymum.ie to achieve maximum reach with minimum wastage.