Services provided: Social media strategy, email marketing and media distribution, full site takeover and sponsored content.

Fyffes launched their ‘Power of the Blue Label’ campaign that included above the line advertising and PR activity. Their objective was to communicate the difference between a ‘Blue Label Fyffes banana’ and generic brands.

We added value to their campaign with media distribution, using our engaged food and parenting platforms with a mass reach campaign that highlighted the power of Fyffes and reached their core target market.

We were able to give them a full site takeover on the Easy Food website and sponsored content on everymum.ie to achieve maximum reach with minimum wastage.

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