How we made over half a million Irish consumers excited about cooking with yoghurt
Glenisk Case Study
CASE STUDY:
Glenisk
Glenisk is a leading Irish dairy brand with a yogurt- based product range. Their aim was to encourage consumers to purchase and use these products in their every day cooking.
Glenisk chose to use the Easy Food platform to help spread awareness of their product range, and to promote the use of their yogurt through accessible and easy-to-follow recipes.
THE APPROACH
To ensure we reached Irish foodies and all those who love to cook and bake, we developed an integrated campaign encompassing all the Easy Food channels including Print, Web, Email, and Social.
Branded recipes were included in the printed magazine and hosted on the Easy Food website. The campaign also included:
- Social Media Posts & Ads speaking to the ease of preparation, the health benefits of, or tastiness of the recipe.
- Inclusions in email to 35,000+ Easy Food subscribers with the same messaging
- Inclusion in everymum email to 21,000+ food subscribers.
- A voucher download was added to the Easy Food emails and recipes on the website to drive in-store purchases.