DMG Media Ireland today announced their acquisition of Everymum, one of Ireland’s leading parenting websites, from Zahra Media Group.
Everymum, originally eumom, was founded in 2000 with a simple yet powerful idea – to create a community where parents can feel supported, informed and empowered through trusted expert advice and peer recommendations.
Under the stewardship of Zahra Media Group, Everymum.ie has grown to become one of Ireland’s most trusted digital pregnancy and parenting communities, with over 215,000 members, 500,000 monthly page views, 165,000 social media followers and 570,000 podcast downloads.
Offline, Everymum connects with parents through the Everymum Supervalu gift bag, the Ultimate Maternity Guide and the National Parenting Product Awards which provides a 360˚ connection opportunity for brands to reach, inform, support and drive advocacy amongst this influential parenting consumer group.
Commenting on the acquisition Co-Founders Gina Miltiadou and John Mullins said, “We are thrilled to announce this new chapter in everymum’s journey. It has been an honour and privilege for our talented and committed team to nurture and grow everymum into the highly engaged community of parents, that it is today. It is time for its next iteration, and we know that it will be in safe hands under the guardianship of DMG. As for Zahra, this gives us the opportunity to further grow our Content Agency services which is dedicated to helping brands connect with their customers through the use of purposeful content.”
Paul Henderson, CEO of DMG Media Ireland, said: “We are delighted to welcome Everymum and its talented staff into the DMG Media Group. The company reaches the parenting market through very unique and highly desirable channels. Adding this brand to our portfolio which already includes the award-winning parenting site, RollerCoaster.ie means that at DMG Media we now offer a complete communication solution for targeting the parenting audience across Ireland”.
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